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unit-economics

Rebuilds the business one unit at a time: revenue per unit, the split between variable, semi-fixed and fixed cost, contribution margin, payback, and what utilisation does to the whole.

Deep researchStage 3 An hour, more if the unit is not obvious.

This one is in the paid set. Enter your code below and the download turns on.

Reach for it when

  • You want to know whether more volume actually helps
  • Someone claims operating leverage and you want to see it
  • You are looking at CAC and LTV and suspect the LTV is a wish
Needs first
Enough disclosure to pick a unit. Sometimes there is not, and it says so.
Leaves behind
A per-unit build, the break-even utilisation, and a sensitivity grid, in a live spreadsheet.
Takes about
An hour, more if the unit is not obvious.
Will not
Give you a single LTV number without the retention assumption and a range around it.

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